Transforming the future – Here & Beyond | UofL News


The Cardinal Community knows the University of Louisville never settles, continuously striving to improve lives while aiming to help a better world take flight. Now, the university is furthering that message past our campus borders. Here & Beyond, UofL's newest advertising campaign debuted Jan. 17 with a campaign website and national advertising presence. "The Here & Beyond campaign is the culmination of a multi-year effort to evolve the university's brand, getting to the core of who Cardinals are, what we do and why it matters," said Interim President Lori Gonzalez. "The campaign is especially critical in challenging times like these to celebrate the university's progress and distinctiveness, and to highlight the brand attributes – including resilience, passion and innovation – that help us create thriving futures for our students, our community and our society" After extensive research with input from thousands of students, faculty, staff, alumni and Kentuckians, the

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